Privacy Policy

Your privacy is important to BTK Canada Inc. This Policy explains how BTK collects, uses, discloses, and retains your information.

Your Consent

When you provide BTK with your personal information, you consent to BTK collection, use, disclosure, and retention of your information in accordance with this Privacy Policy and as otherwise permitted by law.

The information you provide to us helps us personalize and continually improve your shopping experience at BTK Canada.

How BTK Collects Your Personal Information

You may be asked to voluntarily provide your personal information to BTK anytime you are in contact with BTK, including when you purchase products or services from BTK through our stores or websites. In those circumstances you can choose not to provide certain requested personal information, but then you may not be able to purchase products or services or access or use certain features of BTK's websites.

How BTK Uses Your Personal Information

BTK uses your personal information for various purposes in connection with our relationship with you for the provision of our products and services, including: (a) to contact and correspond with you regarding your transactions and your use of BTK's products and services and to provide you with Customer Care services, (b) to provide you with information regarding BTK's announcements, promotions, upcoming events, new products, special feature; (c) to facilitate transactions and process orders and payments for products and services purchased by you (including to remind you of un-purchased items left in your online shopping cart, to contact you regarding billing and payment discrepancies, and to validate receipts); (d) to process and respond to your specific suggestions, comments, inquiries and requests, and to otherwise administer BTK's relationship with you; (e) to personalize and improve your shopping experience; ; (f) to create and manage your account; and (g) to develop, deliver, and improve BTK's products, services.

BTK may also develop a confidential profile for you, which will be used to provide services to you and facilitate your transactions with BTK and your use of BTK's websites and services.

Cookies and Other Technologies

BTK's websites, online services, e-mail messages, and advertisements may use "cookies" and other similar technologies, such as web beacons, pixel or gif tags, and action tags. Those technologies collect information that assists BTK to improve products and services, advertising, customer communications and the shopping experience.

Disclosure of Personal Information

Affiliates — BTK and its affiliates may share your personal information with each other and use it in connection with our relationship with you for the provision of our products and services, the whole in accordance with this Privacy Policy.

Joint Promotions — Certain promotions or services may be offered jointly by BTK and other companies or organizations, and in those circumstances your personal information collected in connection with those promotions and services and which is necessary for these other companies and organizations to provide such promotions and services will be shared among BTK and the other companies and organizations involved. BTK has no control over, or responsibility or liability for, the use, disclosure, and retention of personal information by the other companies or organizations; their use, disclosure, and retention of your personal information is governed by the privacy policies of those other companies (not this Privacy Policy).

Suppliers and Service Providers — BTK may disclose your personal information to our suppliers and service providers to provide products and services to us (including to provide payment processing services, Customer Care, customer communications, data processing and data management, marketing, fraud detection, address validation, and tax services), to assist us to use your personal information in accordance with this Privacy Policy (including to process your transactions and payments, fulfill your orders, deliver products to you, and provide customer service).

BTK requires our suppliers and service providers to agree to use your personal information only for the purposes for which it is provided to them, and to protect the privacy of your personal information in a manner that is consistent with this Privacy Policy.

Others — BTK may disclose your personal information as required by legal disclosure obligations under applicable law, including to comply with a subpoena, warrant or court or arbitral order, or litigation disclosure obligations. BTK may also disclose your personal information if we reasonably believes disclosure is necessary or appropriate in connection with national security, law enforcement, or other issues of public importance. BTK may also disclose your personal information as otherwise required by law, or authorized by law in connection with a legal investigation, or if BTK reasonably believes the disclosure is necessary or appropriate to protect and enforce our legal rights, interests and remedies or protect the business, operations or customers of BTK or other persons (including detecting and preventing fraud and preventing violation of the terms of use that govern BTK's websites). BTK has no control over, or responsibility or liability for, the further use, disclosure, and retention of your personal information disclosed in those circumstances, and the further use, disclosure, and retention of the disclosed information is not subject to this Privacy Policy.

Protection of Personal Information

BTK employs reasonable safeguards - including administrative, technical and physical measures - appropriate to the sensitivity of the personal information in its possession or under its control in order to protect that information from unauthorized access, collection, use, disclosure, disposal, or similar risks. While BTK uses reasonable efforts to protect your information, no method of transmission over the Internet, or method of electronic storage, is 100% secure, and therefore, we cannot guarantee absolute security of your personal information..

It is also important for you to protect against unauthorized access to your password and to your computer. Be sure to sign off when finished using a shared computer.

Accuracy and Access to Personal Information

BTK gives you access to a broad range of information about your account and your interactions with BTK.com for the limited purpose of viewing and, in certain cases, updating that information.